1. Our clients’ interests always come first. Our experience shows that if we serve our clients well, our own success will follow.
2. Our assets are our people and reputation. If any of these is ever diminished, the last is the most difficult to restore. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this standard.
3. We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake.
4. We stress integrity in everything we do. While recognizing that the old way may still be the best way, we constantly strive to find the best solution to a client’s problems.
5. We stress teamwork in everything we do. While individual creativity is always encouraged, we have found that team effort often produces the best results. We have no room for those who put their personal interests ahead of the interests our clients.
6. The dedication of our people to our clients and the intense effort they give their jobs are greater than one finds in most safari travel agents. We think that this is an important part of our success.
7. We constantly strive to anticipate the changing needs of our clients and to develop new services to meet those needs. We know that the world does not stand still and that complacency can lead to extinction.
8. We regularly receive confidential information as part of our normal client relationships. To breach a confidence or to use confidential information improperly or carelessly would be unthinkable.
9. Our business is highly competitive, and we aggressively seek to expand our client relationships. However, we must always be fair competitors and must never denigrate other firms.
10. Integrity and honesty are at the heart of our business. We expect our people to maintain high ethical standards in everything they do, both in their work for the firm and in their personal lives.